Move the right inventory to the right account, before margin disappears.
Build campaigns from the same live catalog, inventory, customer behavior, and margin record your operators use every day. Marketing works from the business, not beside it.
One source of truth, applied where the work happens.
Campaigns with a commercial reason
Start from lot risk, available supply, co-op spend, a customer segment, or a real margin target.
Account-level relevance
Offers use price levels, order history, delivery cadence, and eligibility already held in the ERP.
Revenue you can explain
Follow performance back to cases, gross profit, and the operational decision that started the campaign.