Order from their own order guide.
The items they buy, in the units they buy them.
Ordering app
Food distributor ordering app: your customers order on the same record your ERP runs on
Order guideTheir usual items, in the units they buy
PricesContract price, price level, specials
Before submitStock, credit and cutoff checked live
Catch weightOrdered by the case, invoiced by actual pounds
ResultA sales order, ready to pick
A web store on any phone, tablet or computer today. Customer apps for iOS and Android are coming soon.
Short answer: A food distributor ordering app is where your restaurant, grocery and institutional customers place orders from their own order guides, at their own contract prices, at any hour, without calling a rep. Foodline AI gives wholesale food distributors a branded ordering store that runs on the ERP record itself, so every order is checked against live stock, the customer's credit and the delivery cutoff before it is accepted, then flows to picking, the route and the invoice with no re-keying. AI is included at no extra charge and there are no per-user fees.
- Order guides, contract pricing and specials per account
- Live stock, credit and cutoff checks on the ERP record
- Catch-weight items ordered by the case, invoiced by actual weight
- AI included at no extra charge; no per-user fees
Updated
Foodline AI vs other ways to take customer orders
Vendor facts come from the pages linked in each row, checked October 2026. Products and pricing change, so confirm each point with the vendor.
| Foodline AI | Pepper | Choco | NECS entrée | Phone, email and text only | |
|---|---|---|---|---|---|
| What it is | AI-native ERP with a branded B2B ordering store built in (ecommerce + ERP) | "An AI-first platform that helps independent distributors compete, scale, and win" (usepepper.com) | "AI-powered growth platform for food wholesalers and distributors" (choco.com/us/llms.txt) | An installed food distribution ERP; optional modules add web and mobile ordering (necs.com/version5) | No app: orders arrive by call, voicemail, email or text |
| Where stock, lots and the books live | The same record as the order: catch weight, FEFO/FIFO lots, routes, invoicing and the general ledger | Your ERP: "Integrated with 70+ ERP systems" (usepepper.com) | Your ERP: "Connects… to more than 200 ERP, CRM, and logistics systems" (Choco ERP integrations) | In entrée | Wherever your team keys the order |
| Orders that arrive outside the app | Order Agent reads uploaded order sheets, PDFs and photos into draft orders; email, text and voicemail capture are coming soon (AI order entry) | Order Agent reads voice, text, email, photos, PDFs and handwriting (Pepper Order Agent) | OrderAgent reads voicemail, WhatsApp, email, text, photos and handwritten notes (choco.com/us/orderagent) | Not stated on the page reviewed | Keyed by hand |
| Pricing model | Not published; AI included, no per-user fees, data migration included (pricing) | "Pay-for-performance pricing" (Pepper pricing) | "A monthly fee depending on your usage of Choco" (choco.com/us/pricing) | Quoted by NECS | Staff time |
For seven ordering apps side by side, see the B2B ordering app comparison.
What your customers should be able to do in a food distributor ordering app
See their own prices.
Contract pricing, price levels and specials, not a public price list.
Know before they submit.
Live stock, their credit standing and the delivery cutoff, checked on the ERP record.
Order catch-weight items by the case.
The order shows an estimated price; the invoice bills the actual weight (catch weight software).
What your team gets from it
Fewer orders to key.
Orders placed in the store are already sales orders. Uploaded order sheets, PDFs and photos become draft orders for a person to approve.
One record from order to invoice.
The order your customer places is the order the warehouse picks, the route delivers, proof of delivery confirms and the general ledger books (proof of delivery).
Cutoffs that hold.
Every order is checked against the delivery cutoff before it is accepted.
A store you control.
Your brand, your catalogue, your order guides.
Web store today, native apps coming soon
Customers open the Foodline AI ordering store in a browser on a phone, tablet or computer. Native customer apps for iOS and Android are coming soon. Drivers and warehouse teams already work in the Foodline mobile app.
Frequently asked questions
What is a food distributor ordering app?
An ordering app or web store where a distributor's restaurant, grocery and institutional customers order from their own order guides at their own prices, at any hour, without calling a rep.
Does Foodline AI have an ordering app for my customers?
Yes. Foodline AI includes a branded B2B ordering store that runs on the ERP record. Customers open it in a browser on a phone, tablet or computer. Native customer apps for iOS and Android are coming soon.
How is it different from Pepper or Choco?
Pepper and Choco are ordering platforms that integrate with the ERP you already run. In Foodline AI the ordering store is part of the ERP, so stock, credit, cutoff, catch weight, lots, routes and the general ledger are on the same record as the order.
Can customers order catch-weight items?
Yes. Customers order by the case and see an estimated price; the invoice bills the actual weight.
What does it cost?
Pricing is not published. AI is included at no extra charge, there are no per-user fees, and data migration is included.
See it run on your own numbers.
Thirty minutes. We load a slice of your catalogue and show you the routines firing against your real order history, not a canned demo.
Book a walkthrough